Recent work

Three questions, one real business

Architectural Design FirmGlens Falls, New York

Williams & Williams Designers

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Williams & Williams Designers, Inc. | Architectural Design Firm in Glens Falls, NY
Home page of the Williams and Williams Designers website
How does your business actually work? Our founder spent twenty years in business analysis, building enterprise systems that tens of thousands of people rely on. So before we began thinking about colors or design, we learned how the firm does business: its history, what a first meeting with a designer is like, what clients tend to ask at the start of the process, how Williams & Williams presents its work, and even some basic design principles and architecture terms. We pored over the firm’s Google reviews to find the things their clients valued most, and made sure to incorporate them. As we learned more about the firm, the design evolved, and eventually we landed on a blue and gold palette — taking care to preserve the blue and the blueprint background from their original website, as a nod to their history. Business-Driven Technology
How do we make this clear and engaging? The slideshow comes first because it’s the firm’s brochure — large, clear photographs, built so the owner can show a client in a first meeting or on the go, with panels that open in place above them so nobody has to leave the page. From there, the Design page explains how their designs come to be. Showcase and Transformations provide more examples of their work — the before-and-after gallery is custom-built to the client’s specifications, and even the Google reviews are hand-coded because the available widgets didn’t look like the rest of the site. Graphics were made by us, in Photoshop, and we made sure that the contact form contains all of the important information Williams & Williams needs to get started. Every page on the site leads there. Design + Custom Code
Is this working? It’s early — the site went live in August. So the first measures were the ones that can’t wait: the domain moved to the new site and host without a minute of interruption to the firm’s email; every page checked and indexed in Search Console; the old addresses redirected so nothing that already ranked was lost; and page titles written the way people in the region actually search. The next measure is what happens over the first few months — who arrives, where they go, and whether they write. That’s a conversation to have with the numbers in hand, not before. Most people think the work ends when a beautiful new site is delivered. And that makes sense for some, but others will want some evaluation and tweaks based on the data we analyze and provide in an easy-to-understand format. Evaluation + Insights
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